Customer relationship management is used by businesses to control and analyze customer interactions and data in every part of the customer lifecycle. CRM is an efficient solution for effective and productive digital marketing. Customer relationship management (CRM) marketing controls interactions with prospective and current customers all around the sales journey to promote a better and more productive perception of your brand. Ultimately, CRM Marketing is done to enhance customer service relationships, retain customers, and drive sales growth. The most efficient tip to improve CRM is to gain help from a reputable CRM marketing agency and use the best CRM tools they offer.
ALSO READ: How to Grow Your Business Using a Kreative CRM Marketing Agency
What makes a great CRM platform?
Reputable CRM marketing agencies provide customer relationship management software that keeps contact and sales info in one central place. CRM captures any call, email, chat, web visit, social connection, or campaign and through these, you can always learn something new and productive.
Following are some features you need to look at when you assess which CRM tool from the top CRM marketing agencies is the best.
- User-friendliness: The user should be able to easily and quickly understand how your platform works. Further details can be provided through in-app directions, definitions, and articles, which give better relevant information on the more advanced features. Moreover, 24/7 customer support also answers any queries that customers may have leading to a happier experience.
- Good contact and sales management: For any business, it is people who are most important. So managing them well is extremely important. You should know them and constantly find ways to know them better and where to put effort to drive sales. In addition, A CRM’s contact and sales management features should know accurate details of your ideal customers and they’re purchasing patterns.
- Customization: Your CRM application should be in line with how your business works and should fit the needs of your business. Everything from the specific words, data processes, and apps you use is unique to you.
- Reporting: A good CRM is able to report on any data point you can collect, and then you can manage it properly.
- Automation and integrations: No CRM is absolutely perfect however superior CRM platforms use better technology to increase employee efficiency, decrease their burden, and smoothen the flow of information. Along with this, third-party integrations can boost the amount of data you collect, allowing you to create a comprehensive customer profile.
How to make good use of CRM?
Let it segment your customers. CRM marketing software allows you to segment your audience based on demographics and purchasing behaviors.
Use it to Personalize your campaigns. Segmentation of customers lets you execute personalized campaigns which can be tailored emails to targeted social media ads. This ensures that your message agrees with the individual and has more power to influence them.
Utilize it to manage leads. CRM solutions allow you to track and manage leads. This makes communication easier between the marketing and sales teams leading to more effective conversions.
Apply it to automate your marketing tasks. These tasks could be something as simple as sending personalized emails. This ensures uniformity in your marketing efforts and frees up valuable time for employees.
Use it to make data-driven decisions. CRM tools give precious insights into your marketing performance through their detailed analytics and reporting capabilities. You can make better decisions, create efficient strategies, and allocate resources effectively by examining and interpreting conversion rates, customer engagement, ROI, etc.
Integrate it with other tools. Combining your marketing CRM solution with other sales and marketing tools will lessen administrative tasks and allow easy transfer of contact data across your business. This alignment ensures a better customer experience.
The best tools?
We researched some CRM tools and listed down the best CRM tools.
1. The best overall: KreativeHive 360
KreativeHive 360 can handle all your marketing activities and gives you total control over your social media handles. Moreover, it manages posts, keeps track of engagement, and lets you effortlessly plan your content calendar for consistent brand presence. What’s more, it also lets you Schedule posts ahead of time thereby saving you time. In addition, It supplies productive insights through analytics which you can use to make excellent data-driven decisions. Also, it is simple to use and is one of the best CRM tools for any company including new or small startups.
2. Salesforce
It aligns different business departments with the customers, Salesforce can help you maximize the value and efficiency of every interaction. In addition, It permits users to download apps that address different parts of the customer journey. Furthermore, it includes an artificial intelligence (AI) system, real-time analytics, and graphical representations of data including animations. All these improve decision-making. It shares the same customer information for easier departmental functioning. Moreover, it has many useful integrations making it particularly useful for large businesses.
3. Pipedrive
This cloud-based sales CRM is particularly useful for email marketing. It’s a user-friendly email marketing process and is good for beginners. Furthermore, It effortlessly segments customers and audiences creates content templates, and measures engagement. What’s more, CRM and email marketing software in Pipedrive lets you create detailed and refined customer profiles using email interaction data. Along with this, it allows for personalized campaigns by segmenting audiences. It also supplies LeadBooster which has the ability to live chat among other things
